The affiliate marketing program is one of the best advertising tools available because it provides benefits not only for the affiliate (publisher) but also for the merchant (advertisers) and consumers as well.
This rewards marketing programs is a performance-based marketing method; you have to pay only the sales has made. The publisher promotes the products or services using a unique link, which sends traffic to the company’s website.
In this digital era, most of the time, Malaysian spent online has increased the performance of affiliate marketing. If you are an affiliate advertiser (product owner) that look to affiliate marketer (publisher) to promote your services and products, then you can join an affiliate program.
For example, as a publisher joined as a Zalora affiliate program, then they can gain extra income when the consumer purchased through their referral links. As an Affiliate Advertiser, there are many benefits to why to use affiliate marketing to make money.
1. Affiliate Marketing is Cost-effective
An affiliate marketing method is only paying for results; therefore, it is a cost-effective form of advertising. Once you understand ongoing operating costs, your affiliate program can’t work at a loss because you know your cost per acquisition from the start.
The publisher can help you to transform the visitor to customer. Hence you can easily acquire more customers at a low cost. It means that you do not need to invest a massive amount of money by using the Lazada Affiliate program.
The Lazada cashback affiliate program will help the consumer to save more money as long as they buy things online; consequently, it will increase the sales performance when publishers shared the unique link for them to get cashback.
2.Increase Your Sales
Everyone loves online shopping in Malaysia, then the sales from online shopping websites are getting higher.
The affiliate marketing allows you to get website traffic from potential sources and revenue that you would otherwise not be getting. As an affiliate advertiser, you can invite the affiliate marketers to do product feedback blog posts or videos on a social media platform. Then, you can suggest a publisher promote product since there is a cashback program to attract more customers. Check us out today to know more about the benefits of affiliate marketing.
3.Scope of Exposure Increase
With the support of an affiliate marketer, especially those who have a lot of website subscribers, your business’ service or products can come across the target audience in the online world.
The Smartshopper Malaysia tracks prices from Giant, Tesco, Aeon, Cold Storage, The Store / Pacific, Mydin, Econsave, Watsons, Guardian, Caring, The Store, Sunshine, and many more. And they could help you to track prices for groceries, toiletries, and daily products. Thus, the consumer may share promotion prices to their friend and family through online.
Not publishers can increase your sales, but they can bring brand awareness quickly by reaching a broader audience. Once the strangers may have an interest in your products and visit the website, then you can get traffic and exposure.
Even the visitors don’t make a purchase, but they maybe will sign up and provide the email address or any contact information. For example, the cashback program may help you to get sales by marketing to those visitors in the future.
5.Increase Search Engine Optimisation
As an affiliate advertiser, you can get traffic as publishers shared your website link.
Affiliate marketing can go a long way to promoting your SEO, through numerous backlinks to your site via your affiliate blogs and other websites. Since inbound links are a huge factor in Google’s ranking algorithm, then backlinks are usually beneficial for your off-page optimization.